Posts Tagged ‘point of view’

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Great Behind The Scenes Look At How GoPro Videos Are Made

Saturday, September 20th, 2014

GoPro’s marketing videos are awesome. We all love them. They show incredible people doing incredible things in incredible locations, with incredible camera angles (and incredible editing).

What the official GoPro videos DON’T show you is what goes in to making those videos, and personally I’ve been somewhat disappointed that GoPro seems to actively try to hide the details, tactics, equipment and (most importantly) talent that makes them so incredible. This isn’t surprising: the goal of those videos is to sell cameras to consumers by giving them the illusion that by buying the camera they too can create videos as mind-blowing as GoPro’s official marketing videos. Showing the consumer all of the professional-level (and often big-budget) production that goes into those videos would shatter that illusion of attainability.

For people who use the cameras though, it is incredibly helpful to see how some of those incredible shots are captured. This morning I stumbled on a video on the New Yorker’s website (thanks to Cameron Davidson for the find!) interviewing one of GoPro’s sponsored professional athletes and showing some of the tricks and gadgets that allow some of those incredible shots to be captured (the video doesn’t go into any of the extensive editing and post-production that makes GoPro’s official marketing videos sparkle, but it does pull the curtain back on a bit of the filming process).

If you like (or want) to shoot point-of-view action video, this is a good thing to watch.
(click the preview below to go to the New Yorker website)

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