Posts Tagged ‘Super Bowl’

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In Case You Missed It: Apple’s 30th Anniversary Ad Shot on iPhone Proves Almost Any Camera Can Look Great

Monday, February 3rd, 2014

There was a lot going on last night between the Super Bowl and all of the ads broadcast during it (I am not a fan of Budweiser’s beer, but they sure do make adorable TV ads… I mean really, who can resist puppies and horses?), so it was easy to miss the Apple ad.

This week marks the 30th anniversary of Apple’s introduction of the Macintosh computer and with it Apple’s now-legendary “1984″ Super Bowl ad (if you haven’t seen the ad, do yourself a favor and spend 60 seconds watching it), and many people were hoping Apple would mark the occasion by making another ad of similar caliber. Those people were disappointed when the game ended without anything from Apple, but it turns out that Apple did make a 30th anniversary ad; instead of paying millions of dollars to broadcast it during the game though, Apple chose to distribute the ad online on YouTube and it’s own website.

The footage is stunningly beautiful, and as is revealed at the end, it was all shot on iPhones.

YouTube Preview Image

Apple’s message here is obvious: the iPhone shoots amazing, beautiful video (and therefore you should buy one because then you too could create beautiful videos). While the iPhone’s camera IS actually pretty good (and for a smartphone it’s incredibly good), in my opinion the best takeaway from this ad is very different: with good lighting, composition, execution and editing, almost ANY camera can create great images. One of my favorite testaments to this truth is a 20″ x 24″ photo print I have on the wall in my office: I shot that photo using a $3.99 disposable film camera from CVS.

Camera makers like to make us think that if we just buy the right camera, we’ll be able to make beautiful images… and believing that fiction is a trap that even professionals fall into. Too often even professionals think “Oh, if I only had this camera or that camera my images would be so much better!” But most of the people reading this probably have shot videos on an iPhone that didn’t come out anywhere nearly as beautiful as the shots in Apple’s video above. The truth is that it is the talent, skill and experience of the operator (or in the case of high-quality productions like Apple’s ad above, the team) that matters. Just like buying the same golf clubs Tiger Woods uses won’t make you as good a golfer as Tiger Woods, buying this camera or that camera won’t make your images as beautiful as those made by a professional; only time, effort and experience can do that.

The flip side of that coin though is you don’t need fancy, expensive cameras to make gorgeous images; with practice and experience, you can make beautiful, beautiful images even with something as cheap as an iPhone, or a $3.99 disposable camera from CVS. So go out and shoot!

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